By 1956, she introduced cookies that were "healthy," and in 1958 frozen pastries made their debut. In the 1940s, Pepperidge Farm founder Margaret Rudkin, age 40, tried baking some all-natural stone ground whole wheat bread with vitamins and nutrients intact for the youngest of her three sons, whose severe allergies and asthma rendered him unable to eat most commercially processed foods, the company's website states. In [] U.S.A. 1963: Published Pepperidge Farm cookbook. In addition to the MLA, Chicago, and APA styles, your school, university, publication, or institution may have its own requirements for citations. Not just because its our job, but because we love it. The family then moved to Flushing, New York, where Rudkin later graduated . She had turned a single loaf of bread into a huge, multi-category enterprise. Elaine Margaret (Kirchner) Rudkin, 94, passed away on May 30, 2022 at Dukes Memorial Hospital in Peru, IN. Most online reference entries and articles do not have page numbers. Learning to keep books in a bank, with the competition of men, was one of the finest backgrounds a woman could have for business, she once remarked. "Although I knew nothing of manufacturing, of marketing, of pricing or of making bread in quantities, with that phone call, Pepperidge Farm bread was born," Margaret later said. The family then moved to Flushing, New York, where Rudkin later graduated from Flushing's City High School as class valedictorian in 1915. If you have not logged into your Pepperidge Farm website account within the past 2 years, your account information has been deleted. 1937: Began baking homemade bread in response to her son's health problems. In the process, Rudkin became the first female board member of The Campbell Soup Company. She also succeeded in selling, with her bread, the idea of the store-bought "homemade" product. When her youngest son became ill with asthma at the age of nine, Margaret Rudkin developed an interest in proper food. Even as a child, Margaret was a hard worker and graduated Valedictorian of her public high school class. By that time Pepperidge Farm (within 15 years of its inception) was a brand name recognized nationally; products were found in virtually every market. https://www.encyclopedia.com/history/encyclopedias-almanacs-transcripts-and-maps/margaret-fogarty-rudkin, "Margaret Fogarty Rudkin Find a Grave memorial ID. During an era when being a housewife was considered the appropriate goal of a woman, Margaret Rudkin (18971967) achieved acclaim as one of the most successful female entrepreneurs in the United States. Margaret Rudkin Fogarty was an American business executive. Work and Stay Young, Noted Grandmother Advises; Says Boredom Womens Enemy, read one headline of Rudkin after she received the Medallion of Honor at the Womens International Exposition. Rudkin was clearly one of the most successful and nationally prominent businesswomen of her generation, a woman who started baking bread for her son and ended by making products with wide appeal among national consumers. Her concern for her son's health prompted this already wealthy housewife to begin baking her own "health bread," and within 10 years her Pepperidge Farm ovens were producing thousands of loaves a day at a baking facility she designed herself. Telephone: (856) 342-4800 Growth and maintaining quality while expanding were Rudkin's main concerns. Margaret Rudkin officially retires from Pepperidge Farm in 1966. (617) 828-4900 The Margaret Rudkin Pepperidge Farm Cookbook was published in 1963 and contained a combination of her favorite recipes and memoirs through the years. Margaret Rudkin achieved acclaim as one of America's most successful female entrepreneurs, during an era when being a housewife was considered the appropriate goal of a woman. Growth and maintaining quality while expanding were Rudkin's main concerns. USA When she was 12 the family moved to Flushing, Long Island, where she attended public schools and graduated as valedictorian of her high school class. Bloomington, Illinois 61710-0001 The August 15 anniversary will mark the day in 1937 that Margaret Rudkin sold the first loaf of Pepperidge Farm all natural, whole . Eventually, the Pepperidge Farm's country gentleman in the horse and wagon replaces her in a successful ad campaign that spans five decades. She employed over 1,000 workers. By this time, Pepperidge Farm, within 15 years of its start, was a brand name recognized nationally and was to be found in virtually every market. Retrieved February 23, 2023 from Encyclopedia.com: https://www.encyclopedia.com/history/encyclopedias-almanacs-transcripts-and-maps/margaret-fogarty-rudkin. Pepperidge Farm1937-1960. And thats why well keep baking for generations to come. (February 23, 2023). English Wikipedia. New York: Grosset & Dunlap, 1965. By the end of her first year of baking, using ovens installed in one of the abandoned horse stables on their property, Rudkin was making and selling 4,000 loaves a week. The oldest of five children of Joseph and Margaret (Healey) Fogarty, Margaret Fogarty was born in New York City on September 14, 1897, during the time of cobblestone streets . 0 references. Rudkin had begun baking bread in 1937 for her son Mark, who had food allergies, and word of her excellent bread spread quickly. Sales and Marketing Management, September 1996. Rudkin's parents were Joseph J Fogarty, an Irish clerk, and Margaret Healy. The first years of the Rudkins' marriage were prosperous. During World War II, instead of lowering the quality of her bread in response to wartime food rationing, Rudkin chose to limit production, according to a 1961 profile in the Iowa City Press-Citizen, to maintain the integrity of the ingredients: 93-score [Grade AA] dairy butter, fresh eggs, fresh whole milk, unsulphered molasses, and dark sweet honey.. Rudkin's managerial style allowed company growth in response to consumer demand while retaining quality control of Pepperidge Farm products as the production facilities grew. Henry Rudkin died in 1966 and a year later Rudkin herself died of cancer in New Haven, Connecticut, at the age of 69. ." On September 14, 1897, Rudkin was born as Margaret Loreta Fogarty in Manhattan, New York City, New York. Offering Goldfish crackers become "The Snack That Smiles Back" with the introduction of "Smiley" in 1997. Rudkin's managerial style allowed company growth in response to consumer demand while retaining quality control of Pepperidge Farm products as the production facilities grew. Within three years the endeavor had outgrown the small farm bakery and a large commercial bakery was opened in nearby Norwalk on July 4, 1947. . Maybe thats why I was surprised when I had my last Pepperidge Farm cookie. Within the Cite this article tool, pick a style to see how all available information looks when formatted according to that style. . Demand for Pepperidge Farm products caught fire, and production had to shift into high gear. Elaine Margaret (Kirchner) Rudkin, 94, passed away on May 30, 2022 at Dukes Memorial Hospital in Peru, IN. We encourage you to research and examine these records to . Rudkin maintained quality control despite the massive expansion. We encourage you to research and examine these records . 1923: Married Henry Albert Rudkin on April 8. These days, thats a familiar linethe sickness of modernity sparking an epiphany to re-create something old-fashioned, and therefore healthierfor all sorts of post-industrial entrepreneurial origin stories, from artisanal gum to natural beauty companies to organic diapers. That moment when your little girl is cracking up while holding a fistful of Goldfish crackers. Industry: Food & Tobacco. Soon she was distributing her bread (both whole wheat and white loaves) across the country. Margaret was baptized on month day 1722, . [1] On April 22, 1966, Rudkin's husband died at the age of 80. : Directed by Brad Grimm. Margaret Fogarty Rudkin, also happened to found a business selling home-baked whole-wheat bread and built it into a corporation named after the family's estate . New York: Scribner's, 1988, s.v. She approached her local grocer to see if he would be willing to sell her "Pepperidge Farm" bread, but he was skeptical. The allergist said the additives in store-bought foods were probably aggravating the condition. 777 Dedham Street Even so, Margaret Rudkin continued to operate Pepperidge Farm as a separate company and, in addition, became a director of Campbell Soup. . It is the company that introduced those iconic Goldfish crackers still housed in plastic cups and tucked into strollers, and frozen puff pastry, called a glamorous new product to America in 1958. They had three sons, and in 1928 they decided to build a house in nearby Fairfield, Connecticut, where they had purchased 125 acres of land. The Rudkins sold the business to the Campbell Soup Company in 1960, exchanging the Pepperidge Farm assets for Campbell stock worth about $28 million. Having never baked bread before, Rudkin used a recipe from her grandmother's cookbook. By 1940 Rudkin moved the bakery to a larger facility in Norwalk, Connecticut, where she was able to make 50,000 loaves a week. Pepperidge Farm makes an assortment of products whose quality is unreliant on nostalgia, like the top-loading hot dog buns treasured by New England chefs or the bagged stuffing still favored by Bon Apptit editors. Pepperidge Farm reaches an agreement with Delacre to produce these elegant cookies in America. . In 1965 Grosset and Dunlap republished it with much wider distribution, but that book is also out of print. Expansion eventually included 58 products including rolls, coffee cake, pound cake, Melba toast, herb-seasoned stuffing made from stale loaves returned by grocers, and fancy cocktail snacks called Goldfish. In the 1950s, decades before women moved into the workplace en masse, she told one interviewer that it was important to have someone capable to take care of the children at home and that children who grew up with a working mother learned how to be adaptable, responsible and mature. If you have logged into the site within the past 2 years, your subscription will remain active until you unsubscribe. Margaret Rudkin was inspired to found Pepperidge Farm due to her son Mark's asthma. Not only was Margaret new to the grocery trade, but she had the cheek to insist that her premium bread be sold for 25 cents a loaf to cover her costs even though the going price for bread was 10 cents. If you would like to unsubscribe from your existing email subscription with Campbell's family of brands, please . The family lived in a four-story brownstone with an Irish grandmother who taught ten-year-old Margaret about cooking, starting with biscuits, cream sauce, and chocolate cake. On September 14, 1897, Rudkin was born as Margaret Loreta Fogarty in Manhattan, New York City, New York. Knowing the distinctive treats had no counterpart in the U.S., and convinced that other Americans would love them as much as she, Margaret bought the rights to produce and sell the delicate biscuits under the banner of Pepperidge Farm. Encyclopedia.com. There she discovered chocolate cookies made by the Delacre Company, which supplied the Belgium Royal House. Contact at: Pepperidge Farm Inc.Campbell Pl.Camden, NJ 08103-1799Business Phone: (609)342-4800URL: http://www.pepperidgefarm.com. [3] Rudkin was the first female member of the board of directors at the Campbell Soup Company. Margaret Loreta Rudkin (Fogarty) (14 Sep 1897 - 1 Jun 1967) 0 references . date of birth. In fact the war caused Margaret to actually cut production because she refused to make substitutions for top-quality ingredients, like real butter, 100% stone-ground whole wheat and honey, that were in short supply. Managed by: Private User Last Updated: Margaret Rudkin (ne Fogarty) (September 14, 1897 - June 1, 1967), of Fairfield, Connecticut, was the founder of Pepperidge Farm. Her father drove a truck, and the family lived with their grandmother until Margaret was 12, when her grandmother died. Her son's doctor . Born in Stockton, NSW, Australia on 10 April 1909 to Charles Herbert Stephen Rudkin and Margaret Mary Elizabeth Gammidge. . Entrepreneur of quality bakery products, Margaret Fogarty Rudkin (1897-1976) was founder and president of Pepperidge Farm Inc., the largest U.S. independent baking company. Dictionary of American Biography. In later years the Rudkins maintained a home at Hobe Sound, Florida, and an ancestral manor house and 150 acres, purchased in 1953, at County Carlow, Ireland, where they spent summers. In the early years of their marriage, the Rudkins did well financially, and in 1926, they bought a 125-acre farm in Fairfield, Connecticut, dubbed Pepperidge Farm after an old pepperidge tree on the property. But were running this business and making it pay., She offered her workers flexible hours: Unmarried women preferred to work early in the morning so that they could do their farm chores in daylight, while married women with older children preferred to take shifts after school when the older children could look after the younger ones. A striking young woman with bright red hair and green eyes, Margaret graduated valedictorian of her high school class, and then spent nine years working in New York before marrying Wall Street Broker Henry Rudkin in 1923. Telephone: (309) 766-2311 Encyclopedia of World Biography. That didnt matter: Soon the phone was ringing with other grocers on the other end. She was a bestselling author and renowned industry leader. "Rudkin, Margaret Fogarty Hearing this, Rudkin began to make all of her son's food from scratch, including bread. Public Company Rudkin started her career as a bank teller. The incident, coupled with the stock market crash of 1929, meant that Rudkin wasnt just endeavoring to care for the health of one of her three sons, but for the financial survival of her entire family. Ms. The farm became their permanent home in 1931. Pepperidge Farm Founder Margaret Rudkin (September 14, 1897 - June 1, 1967), was one of the great entrepreneurial leaders of her time. By 1950 Rudkin was appearing in commercials on television. Rudkin also hired housewives in the early days of her baking operation. and agree to receive news and updates from TASTE and Penguin Random House. Rudkin's parents were Joseph J Fogarty, an Irish . Pepperidge Farm, Incorporated exceeded $1 billion in sales in 2001 and ranks in the top 2 percent of brands worldwide in brand equity. She refused to compromise on quality as business expanded. And of course, the rest is history. These legendary spots ran for almost 40 years, featured two different actors, and became one of the longest running campaigns in TV history. Therefore, its best to use Encyclopedia.com citations as a starting point before checking the style against your school or publications requirements and the most-recent information available at these sites: http://www.chicagomanualofstyle.org/tools_citationguide.html. Connecticut's Family Business Awards 2023 Rudkin made Pepperidge Farm a household name, largely by making an honest, high-quality product and not compromising quality to reduce price. Goldfischli also grabbed the attention of an American on vacation in Switzerland, Pepperidge Farm founder Margaret Rudkin. She began by making bread for the upscale New York City market and before long her husband was delivering 24 loaves of bread a day to Charles and Co., a specialty food company in Manhattan. At this time Henry Rudkin sustained a serious injury while playing polo and their activities afterward became more limited. We collect and match historical records that Ancestry users have contributed to their family trees to create each person's profile. Private Company In 1937, Rudkin's youngest son, John, was diagnosed with asthma. stated in. Records may include photos, original documents, family history, relatives, specific dates, locations and full names. She was born Margaret Fogarty in New York City in 1897, the oldest of five children in a second-generation Irish family. Rudkin was soon selling it in her town and four months later she was selling it in New York with her husband as delivery man. Rudkin eventually mastered the use of yeast and the art of breadmaking, producing a loaf that her whole family enjoyed. Goldfish crackers advertising makes its television debut in 1977. 1960: Sold the company to Campbell Soup Company. Nostalgic "Pepperidge Farm Remembers" ads run on television, radio, and in print throughout this time period. Revisiting a love from your youth can be a dicey affair. For screen reader problems with this website, please call 1-844-995-5545. Rudkins husband, Henry Albert, a New York City stockbroker, was injured in a polo accident and couldnt work for six months. And when asked what made her company so successful, her answer was always the same: It's a commitment that Pepperidge Farm people are still passionate about today. The Rudkins named their large Tudor-style house and the surrounding acreage "Pepperidge Farm" in 1931, after an old Pepperidge (black gum tree) that was on the property. . Her "The Margaret Rudkin Pepperidge Farm Cookbook" was published in 1963 and was the first cookbook ever to make the bestseller list of The New York Times. Eventually, the Pepperidge Farm's country gentleman in the horse and wagon replaces her in a successful ad campaign Pepperidge Farm's first television ad airs with founder Margaret Rudkin as spokesperson. We are experiencing an error, please try again. Margaret Rudkin was buried at Woodlawn Cemetery 501 Jerome Ave, in Bronx, Bronx County, New York United States. Margaret Rudkin began making stone-ground wheat at her family's farmhouse in Connecticut for her son, who suffered with asthma and food allergies. It madethe New York Times best seller list. I discovered tear Pepperidge Farm has a long history of offering hearty carbohydrates, because its founder, Margaret Rudkin, was an early adopter of whole-grain baking. It's a tradition that began with our entrepreneurial founder, and proudly continues to this day. Margaret Rudkin served as president and looked after the daily production. "Rudkin, Margaret Fogarty Margaret just baked the bread by hand in her kitchen, making sure that every loaf was as good as it could be. Pepperidge Farm founder Margaret Rudkin was one of the great business leaders of her time. At a time when puffy, aerated white bread dominated the market, many skepticsincluding her sons doctordidnt think it was possible to bake nutritious bread that was also delicious. During this period the Rudkins divided their time between homes in Hobe Sound, Florida, and County Carlow, Ireland. Mary was born on June 12 1861, in Dunwell, /Sparkes Creek, New South Wales, Australia. Gale Encyclopedia of U.S. Economic History. Dinnertime meant gathering . From this time on, Rudkin, together with her husband and children, pursued the business. She wrote to the Department of Agriculture for government pamphlets on killing, curing and corning pork, and another one all about beef. She brought the same gusto and experimental zeal to bread baking after talking to an allergist about fresh, stone-ground wheatrich in the miraculous vitamin B1instead of other processed flours. But by the time peace came in 1945, she had a plan in hand to fulfill her dream of building a modern commercial bakery. Margaret "Peggy" Rudkin was born Margaret Fogarty on September 14, 1897, in New York City, one of five children born to Joseph and Margaret Fogarty. During a trip to Belgium, Margaret Rudkin discovers delicious and delicate cookies produced by the Delacre Company in Brussels. Research genealogy for MARGARET ELIZABETH RUDKIN, as well as other members of the RUDKIN family, on Ancestry. She told the Las Vegas Review-Journal that she intended to relocate to Chicago to be closer to her daughter, granddaughter and great-grandchildren, and that she was "optimistic her murder conviction will one day be tossed." To meet the demand, Rudkin had to borrow $15,000 in 1940 to move the bakery to Norwalk, Connecticut, where I dont believe there is any job women cant do, she told the Edinburg Daily Courier in 1942, when women started working during the war. Her husband gradually gave up his Wall Street position to handle finances, marketing, and sales as chairman. Available from http://www.pepperidgefarm.com/financialcenter/1997AR/pages/bis_conf.html. The Rudkins had moved into Pepperidge Farm in 1929the same year as the great Stock Market Crash. Home. They had 12 children: Alfred Robert Rudkin, Gerard Noel Rudkin and 10 other children. Rudkin had something of a knack for turning obscure good taste into mass-market appeal. Elaine Margaret (Kirchner) Rudkin, 94, passed away on May 30, 2022 at Dukes Memorial Hospital in Peru, IN. 2019Encyclopedia.com | All rights reserved. Encyclopedia.com. Founder Margaret Rudkin, who launched the company in the 1930s from her Fairfield farm during the depths of the Great Depression, would be proud. Offering frozen convenience, but homemade taste, Pepperidge Farm introduces its own flaky Pot Pies and hearty Texas Toast. Her business acumen was recognized by invitations to lecture at the Harvard School of Business Administration. Then, Readers Digest published an article called "Bread Deluxe" and told Margaret's story to the world. The Rudkins named their large Tudor-style house and the surrounding acreage "Pepperidge Farm," after an old pepperidge, or black gum, tree that was on the property. Henry Rudkin died in 1966, and a year later Rudkin herself died of cancer in New Haven, Connecticut, at the age of 69. We collect and match historical records that Ancestry users have contributed to their family trees to create each person's profile. 17 veces compartido. And today, frozen products like our classic 3-Layer Cakes and Texas Toast comprise 20 percent of our line.