Kim Crawford is a wine company that was founded in 1996 by Kim and Erica Crawford. Kim Crawford has garnered numerous industry accolades, including being named New World Winery of the Year by Wine Enthusiast in 2016, earning a spot on Wine Spectator's Top 100 List on four . WordPress Cookie Plugin by Real Cookie Banner. Kim Crawford is the number-one Sauvignon Blanc and New Zealand Wine brand in the United States (IRI, 2019). Who is Kim Crawford wine named after? Property values in Marlborough have surged in recent years, with wine companies and investors hustling to nail down grape supplies to meet demand. About NZ$18 million was exchanged up front, with the balance contained in an earn-out clause over the five years the Crawfords remained in the business to drive up sales and exports. In 2003, when the Crawfords sold their brand to Canadian wine giant Vincor it created ripples of interest. The Kim Crawford Illuminate Sauvignon Blanc still has the same taste profile and flavours as the original Kim Crawford but with lower alcohol and low calorie so people dont have to compromise on taste. New Zealand wine is having a moment just ask the VinePair team. Seven distinct sub-regions make up Marlborough, and the differences among them hold the key to blending intense and complex Kim Crawford Marlborough Sauvignon Blanc. No. The brand's founder and namesake left the company in 2007 after its acquisition by Constellation, exiting with a cool $50 million. So why did the Crawfords sell their company to Vincor in 2003? Benchmark New Zealand Sauvignon Blanc from the Marlborough region. Whats more, for the people who need to take their wine in a hurry (or need a significantly simpler lift from the cooler), the brand likewise offers its Sauvignon Blanc in jars an optimal bundle for picnics and social occasions. Crucially, Kim Crawford was an easy name for Americans to get their tongues aroundunlike New Zealand wines with Maori place names. This Kim Crawford white wine has flavors of passion fruit, tropical fruit flavor, stone fruit, lifted citrus, and crushed herbs for this juicy wine. I was making wines to a certain style., Kim was overseas when the scandal broke, and Erica remembers trying to manage the fallout on her own, while coping with two small children, Pia, now 17, and Rory, and the terminal illness of her father in South Africa. We support the fight against underage drinking and drunk driving. TV commercials commenced on June 17, 2019 on cable networks including; Bravo, E!, Food Network, FX, HGTV, TBS, Travel Channel, AMC, among others. Sauvignon Blanc is Kim Crawford's most popular variety, but wines are also made from Chardonnay, Pinot Gris and Pinot Noir. 2022 Kim Crawford Wines. Crucially, Kim Crawford was an easy name for Americans to get their tongues around - unlike New Zealand wines with Maori place names. Brand strategist Jill Brinsdon thinks not, admitting that she "wouldn't have a clue" who Kim Crawford is. The brand has also developed the Illuminate Sauvignon Blanc, a low calorie, low alcohol, white wine option. We couldnt get bank funding, so we had to bring capital in through five or six equity partners or through selling the brand. Beckstoffer To Kalon and the Mystery Bottle. Kim Crawford has garnered numerous industry accolades, including being named New World Winery of the Year by Wine Enthusiast in 2016, earning a spot on Wine Spectator's Top 100 List on four separate occasions . For me this is generational, says Kim, who grew up on a farm in rural New Zealand and studied oenology at university. Based in Marlborough, the company makes a large range of wines sourced from multiple regions around New Zealand. Not to mention, its very accessible. Extensive research into the Kim Crawford consumers values led to the development of the Make It Amazing campaign, with findings confirming the deep emotional connection and loyalty fans share with the brand. The brand keeps it simple in the naming department, too, labeling wines after their varieties: Kim Crawford Chardonnay, Kim Crawford Sauvignon Blanc, and so on. When we came here with sauvignon blanc way back in 1997, it was such a new thing. He joined the brand in 2005, working intimately with the organizer, Kim Crawford. To give you the best search experience, we use cookies for remembering your search filters, personalizing content, and analyzing how the website is used. Her confident aura catches the attention of two other female shoppers, who can't help but gaze at her in amazement. Half Bottle (375ml) Kim Crawford Sauvignon Blanc 375ml, New Zealand, Marlborough . To capture the genuine affinity consumers have for Kim Crawford Wines, the brand partnered with visionary director Malik Sayeed, who has an impressive body of work celebrating women through past work on Beyoncs Lemonade visual album and Bumbles 2019 Super Bowl advertisement featuring Serena Williams. And What Does it Taste Like? Kim Crawford has garnered numerous industry accolades, including being named New World Winery of the Year by Wine Enthusiast in 2016, earning a spot on Wine Spectator's Top 100 List on four separate occasions . The Crawford's 18-year-old son, Rory, is to begin studying winemaking this year but he, too, will be unable to use the Crawford name to promote any wine he might make in the future. This is just asking you to come into its loving arms., Your California Privacy Rights/Privacy Policy. The brand keeps it basic in the naming division, marking wines after their assortments: Kim Crawford Chardonnay, Kim Crawford Sauvignon Blanc, etc. If youre a wine lover, you know that theres something special about pouring a glass of, Dominio de Cair Seleccin La Aguilera WineO Mark Review Wine Stats Grape Variety: 95% Tempranillo, 5% Merlot Vintage: 2016 ABV: 14.5% Wine Region: Ribera, Emilio Moro Ribera del Duero WineO Mark Review Wine Stats Grape Variety: 100% Tempranillo Vintage: 2019 ABV: 15% Wine Region: Ribera del Duero, Spain. The harvest was 20% down on 2020, with Sauvignon Blanc the variety worst affected. And its those under 30 who are particularly interested in that.. I was happier dealing with one person [Vincor] rather than five., Constellation Brands, the worlds largest wine company, bought Vincor for $1.3 billion in 2006. Ultimately, Anthony aims to let the original flavor of the grapes shine through in every glass of Kim Crawford. Sauvignon blanc wines make up more than 85% of New Zealands total wine exports, which hit a record $1.2 billion in June. Loveblock is now a prominent name across markets in Australia, Canada, the UK and Japan. Another shock: While the brand is generally promoted to a metropolitan crowd, Crawford considers himself a guy from the farm.. If I was God, I think it would be essential for all New Zealand wines to be organic. This is in line with recent consumer trends torwards lower-ABV, less-alcohol, better-for . It was, says Erica, the brand that said fuck you to the establishment. No. Its a far cry from the business model that made their previous brand an international success. Now as Chief Winemaker, he is excited to leverage his wealth of experience on Kim Crawford in producing quality wines for the world to enjoy. With a climate similar to Bordeaux, Hawkes Bay is known for producing New Zealands finest Chardonnay that is cool-climate and elegant in style. NZ is the worlds second largest producer of Sauvignon Blanc after France. He makes very clean, precise wines. Kim Crawford Rose Wine, Marlborough, New Zealand, 2pk 250ml can . Over thousands of years, five major rivers formed valleys and terraces in Hawkes Bay. A ton has changed in the long time since Kim Crawford was established. And this wine delivers all those qualities, and more, like a good price. It places tremendous responsibility on the bearer. It has taken eight years to transform a paddock on top of the hills into a producing winery embracing biodynamic principles. On it they had mapped out their future: Grow the brand, sell it within nine years and then buy land. "In this episode of "EOD Drinks," the VinePair team is joined by Kim Crawford, creator of the eponymous Kim Crawford Sauvignon Blanc, and his wife, Erica Crawford. Kim Crawford was the official wine of the U.S. Open in 2019 and 2020. With incredible speed, Kim Crawford wines began winning awards and gained a devoted, even fanatical, following. Which One is Better? While Kim created the wine, Erica managed the business. It was all they had. She became interested in organics after a car accident in her early 30s led her to take stock of her health. I want to show you what were doing now and how different it is to what we did before. Betterment and lower-alcohol is so popular now, people generally are becoming more conscious of their health and alcohol consumption so we wanted to create something for people who love Kim Crawford but have a different occasion and consumption in mind, which is how the Illuminate Sauvignon Blanc was born. The Loveblock is closer to a pinot from Oregon or Californias Santa Barbara County. Kim Crawford Sauvignon Blanc cost $13.99. The label under Ericas management grew quickly and profitably. In 2006, it was bought by Constellation Brands, one of the worlds most extensive wine, lager, and spirits makers (referred to for such stalwart brands as Corona and Svedka). Kim Crawford is thenumber-one Sauvignon Blanc and New Zealand Wine brand in the United States(IRI, 2019). Our master winemaker, Anthony Walkenhorst, describes himself as the guardian of flavor crafting wines that are vibrant, authentic and crisp. Who played Barbra Streisands husband in Prince of Tides? Expanding the estate is all about the kids. With fewer vineyards hitting the market and a dwindling supply of land suitable for development, vineyard values in Marlborough have risen sharply over the past year, fetching between $88,000 and $220,000 per planted hectare depending on location, according to Tim Gifford at Colliers International. This time around, we do the farming.. Please reload the page and try again. This story appears in the October 23, 2017 issue of Forbes Asia. Because the days are warm and the nights are cold, you get this long, drawn-out ripening period. with vibrant acidity. But we now have infrastructure and know what to plant. So far the Crawfords have put around $8 million into Loveblock, and despite the slow return on investment, the label has grown enough to reach a tipping point. With more than 90 hectares of their land holdings planted, the Crawfords now number among the top 10% of the countrys largest vineyard owners. And, though the Open was closed to spectators in 2020, fans were encouraged to watch from home and make froz with Kim Crawford ros. When flavor is at the core of your philosophy, grapes become the defining factor in ensuring excellent wine. We were very focused, between the two of us. But the Crawfords were biding their time. Between the sale price and a performance-based earn-out that saw Kim staying on at Constellation until 2007 and Erica until 2009, the Crawfords netted roughly $50 million. About Kim Crawford Wines. Kim Crawford is one of the iconic brands of New Zealand. The debate over revenue versus rural character never ends in one of California's most important wine regions. Kim Crawford Illuminate reflects the brands signature crisp flavor, the company says, with an evolved label design to differentiate from the core varietals. We want consumers to feel energized and excited about our versatile wines and hope that they serve as a catalyst for shared moments amongst friends.. We knew exactly where we were going, says Erica. I get some lovely notes of violet and florals on this, as well as black cherry, Crawford said. With Loveblock, however, organic farming constrains the nose, Crawford said, creating wine with a more restrained and elegant style. Dont expect abig, ripe Russian River Valley pinot. PALATE: An approachable and full-bodied Chardonnay that shows great length and persistence.Medium weight with a creamy texture and hints of butterscotch and lemon meringue pie. Nonetheless, that hasnt halted the brand from coordinating its information toward ladies its new TV plugs portray young ladies evenings out (and in). Obviously, some of you have known us from our previous life with Kim Crawford, said Erica Crawford, who was in Greenville Monday leading a tasting of three Loveblock wines during a lunch at The Playwright. They executed it perfectly. The wines are also available at Costco, as well as Trader Joes, to the delight of many VinePair readers. Hawkes Bay is in the North Island of New Zealand and is the countrys oldest wine region, dating back to 1851. Please enjoy our wines responsibly. Our Privacy Notice and Terms & Conditions have changed. By clicking submit, you agree to share your email address with the site owner and Mailchimp to receive marketing, updates, and other emails from the site owner. Were quite restrained but hopefully a bit more complex.. This is a diverse role and offers and excellent team TCW Equipment is an expanding company based out of Santa Rosa, CA. Contact Customer Care + 1 (855) 328-9463. I did the only thing I knew how and said, Bring it on. Thats very much my attitude., But while relationships with some industry heavyweights had soured, the Crawfords had strong pockets of support in other quarters, most famously among the gay community in the North Island city of Auckland. Following broadcast, digital marketing and social media ads began rolling out across Facebook and Instagram on June 24, 2019 through February 2020. Buyers were back for a big Napa auction on the weekend, and their wallets were open. So the expression is quite different. The couple created and sold Kim Crawford wines prior to setting up Loveblock Vintners around 2012. I think theres been a stage where its been too sweet. Why Don Papa is the worlds fastest growing super-premium rum. So beloved is Sauvignon Blanc, its also the favorite Kim Crawford product by far: Of its eight products, Kim Crawfords Sauvignon Blanc is the biggest seller by a landslide, accounting for 90 percent of the brands overall sales. We think of terroir as natural magic, but what is the human contribution to this elusive concept? Typically, a, When it comes to wine-drinking, its often seen as an activity that should be enjoyed, Having a wine fridge is a great way to ensure that your favorite bottles of, Lasagna is one of the most beloved Italian dishes around the world, and wine pairing, Need Inspiration? Veterans of the grape: We now have infrastructure. The brands founder and namesake left the company in 2007 after its acquisition by Constellation, exiting with a cool $50 million. Kim . This Sauvignon Blanc is a consistently flavorful wine. Its one of the most accessible Sauvignon Blanc wines out there, one you can find in most, if not all, local wine stores. Its no secret that Kim Crawford Sauvignon Blanc is one of New Zealands most successful wines. Although with simple labeling, you might be familiar with the brand as they have many TV commercials constantly running in the US. Manage Cookies Accept & Continue. Kim Crawford wines are sold in more than 50 countries around the world. The wines consistent quality, distinct crisp flavor, and understated elegance exceed expectations and empower consumers with an effortless choice. And that training in science, she believes, came in handy when she was marketing what would become the first Kiwi brand. Dont sweat it. What happens when your name is your brand, and then you sell it? Kim Crawford Rose 4pk-250ml Cans. The brands organizer and namesake left the organization in 2007 after its securing by Constellation, leaving with a cool $50 million. The brand currently creates seven unique assortments in two of New Zealands most famous wine districts: Hawkes Bay, most popular for its Chardonnay, and Marlborough, adored for its Sauvignon Blanc. They likewise say that The plants ran in age, as long as 14 years, bringing a blend of young force and profundity of flavor.. Kim Crawford Winery this month will soft-launch its new lower-cal wine line, Kim Crawford Illuminate. The company is based in Marlborough, New Zealand, and produces wines from grapes grown in that region. Kim, who has been married to Erica for 27 years, tagged along, up for the challenge of using old-world methods to grow grapes and make wine. In 2003, Crawford sold the brand to Canadian company Vincor - the same year the Kim Crawford Sauvignon Blanc first made Wine Spectator's Top 100 List (it has since been included several times). There is a U.S. Representative named Andrew S. Clyde. Market: https://youtu.be/Ew1akpuFOus There are two different ranges of wines: the flagship range and the Small Parcels range, which is made from the best plots in the vineyard and only in the best years. We do things unconventionally, take risks, start things, and welcome difference these are just some of the reasons that the Kim Crawford brand has resonated over the years, Erica said. If I get home and want a glass of wine, this is my go-to wine, Crawford said. COLOR: Medium straw color AROMA: Lifted aromas of citrus and stone fruit with notes of tropical fruit and pineapple. Wines with low calories include: Sauvignon Blanc, Chardonnay, and Pinot Grigio. Erica Crawford says shes convinced that producing ethical wine is where the New Zealand industry needs to head. Loveblock is her husband Kims first new product, other than contract deals, since leaving the company which owns his trademark name, and it has been years in the making. The Brand Went From Zero To 5000 Real Quick. [ii] Nielsen CGA, L52 weeks ending10/7/2018 November 2, 2020 Kim Crawford Illuminate Sauvignon Blanc and Ros. The label posted $229 million in retail sales in the U.S. last year, making it the top-?selling New Zealand wine brand there, according to U.S. market-research firm Impact Databank, and the top-selling sau?vignon blanc. and consent to Kim Crawfords use of my personal information for marketing and analytics purposes, including receiving marketing and promotional communications. Do They Contain Wine? Do Not Sell or Share My Personal Information. Listed under Wine Spectator Top 100 four times. 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